Anyone in this industry that has been involved in implementing server-side ad insertion in ad funded streaming services knows that it could be cumbersome to verify that tracking and ad insertion works as expected. To facilitate for this testing we have developed an Ad Server to be used in this context. Example of use cases:


S05E08: Game of Streams (Economy of Scale)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

One significant factor in the so-called Streaming Wars is the economy of scale. The latest proof of this is the announcement that Comcast and ViacomCBS will launch a joint streaming service called SkyShowtime in 20 European markets. This means that the two companies judge that the international and European market is too small to launch their own independent streaming service.


S05E07: Game of Streams (Content, Engagement and Simplicity)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

Great content will always sell regardless of how it is packaged. But for everything else but the big blockbusters the way that it is distributed makes a substantial difference. One good example is the Quibi library that attracted more viewing the first two weeks on Roku than it ever did on Quibi during the short history of the streaming service…


S05E06: Game of Streams (Keeping the viewer engaged)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

More and more reports points towards an increased churn for streaming services and that we, in many countries, might have seen the peak of number of streaming services per household. Even though the streaming service churn is less serious than churn in other types of subscription services, it is still something that needs to be addressed.

Many streaming services focus…


We suffered three years ago during the FIFA World Cup 2018 and this summer we will suffer again during UEFA Euro 2020, and even more so during the Summer Olympics in Tokyo. Differences in video streaming latency, the delay from real live (point of recording) to our screens, was a major discussion back then, and it will probably become so also this summer.

Image from Pixabay

This is a blog post by Streaming Media Specialist, Boris Asadanin from Eyevinn Technology.

So how important is video streaming latency anyway? VOD is completely unrelated to live latency, and most linear channels don’t include real live…


Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

S05E05: Game of Streams (Make the developers choice easy)

Direct to consumer… immersive experience… customer engagement … convergence between television, entertainment, and gaming… the list of trends and market development within online video are almost endless. But how do you create services that will meet the demand of the consumers?

The landing page is the only part of a service that all customers will experience.

With the increased amount…


S05E04: Game of Streams (Let me show you what you want)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

According to a report by accounting and consulting firm Deloitte Playing only 10% of Gen Z said that watching TV and movies was their favorite form of entertainment. Playing video games is the favorite entertainment choice (26%), followed by listening to music (14%).

One reason for this is the lack of user engagement in most services of today. Engagement is…


S05E03: Game of Streams (Engagement is King)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

We have just seen a couple of media rights deals finalized. National Football League just closed a new 11-year agreement that will run through 2033 worth over $100 billion. And just a week earlier, Disney, ESPN and the National Hockey League reached a historic seven-year television, streaming and media rights deal. …


S05E02: Game of Streams (Expect the same thing again)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

“If history repeats itself, I should think we can expect the same thing again.” as Terry Venables, an English former football player and manager, once said. In a lot of areas, also in the media industry, we see the same thing again. And it not necessary a bad thing, sometimes “the same thing again” is a proven way.

When households…


S05E01: Game of Streams (Reaching scale)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

Needless to state, streaming through the public internet will be the dominant distribution method for video and television for the foreseeable future. The latest earnings reports restate that cord-cutting continues and the streaming services continue to attract viewers. But what business models will sustain?

When WWE launched a 24/7 streaming service in February 2014 it was one of the pioneers…

Eyevinn Technology

We are consultants sharing the passion for the technology for a media consumer of the future.

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