S05E03: Game of Streams (Engagement is King)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

Engagement is King.

The sports and leagues must do their part to make the series and games more interesting. And the media rights owners must absolutely do their part to make the best out of their very expensive rights. I believe that it much about cooperation between the leagues, clubs, and media rights owners.

Keep the viewers engaged.

Regardless of if the viewer is watching a full game or highlights, keep them watching. In most sports streaming services today each game ends with a dead end or a slate. This will force an active choice and a possibility to leave the service. If you instead push the viewer to some other related content, based on previous viewing history, or something else that you believe would attract the viewer, chances are that they stay with the service.

To watch out for the coming months…

It will be interesting to see how the subscriber numbers for the already established services like Netflix and Disney will be affected by the new entrants. And how the local players will be influenced by the global launches. Churn will become something that will become part of the game and not something to fear like the plague. The viewers will be more volatile, and the focus should instead be on customer acquisition and make it easier to be a customer. Trying to lock the viewers will most likely have an opposite effect.

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