Expect the same thing again

S05E02: Game of Streams (Expect the same thing again)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

Getting control of the viewer, and the ad money

The real “streaming war” is the fight to get control of the living room device, and by that get the valuable analytics data. Roku with a 38% market share in the U.S. and 31% in Canada have currently a big advantage in this “war”. And by that advertising becomes big business, Roku’s ad platform accounted for 71% of its revenue in 2020.

To watch out for the coming months…

How will the subscription funded services react when the competition increases? We already now see an increased churn and I have a feeling that it will become worse. Netflix, Disney and a few more will probably resist the best, but others would either have to find ways to handle churn or find other business models.

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