Let me show you what you want

S05E04: Game of Streams (Let me show you what you want)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

The importance of Curation

I believe that the curated virtual channels that we see for example in the FAST services is an excellent recommendation engine. A lean back way to discover content that would interest you. Think of a radio channel or playlist in one of the music streaming services.

The Gloves are off

The gloves are off between Roku and Google. Both are strong contenders of owning the TV experience in the home and the latest fight is just one in the line of similar fights we will experience moving forward. Being the “TV experience” and controlling the user and the user data has become the latest battle ground with contenders from device manufactures, smart TV vendors, TV operating systems and to some extent also the larger FAST services. As the TV viewers move towards streaming, so does the ad money.

To watch out for the coming months…

The distribution rights for NFL Sunday Ticket are still to be determined, and one contender would be Apple and AppleTV+. This would be a good way to drive subscribers to the service, something Apple has not really been successful with so far. It would be interesting to welcome Apple into the sports streaming arena.

We are consultants sharing the passion for the technology for a media consumer of the future.