S05E01: Game of Streams (Reaching scale)

Our Media Solution Specialist, Magnus Svensson, is sharing his reflections on the online streaming industry in this post. This is part of a monthly series so make sure to follow us here if you don’t want to miss an episode.

Bundling and unbundling

So, have we seen the end of the unbundling trend and a start of a re-bundling movement with distribution deals? I don’t think that it is black or white, but the latest development from WWE proves that it’s hard to reach enough scale to motivate a separate service.

What about the rest?

For most other content owners and content aggregators, two things will be important moving forward. Cooperation and flexibility. Cooperation when it comes to technology platform and distribution, and flexibility when it comes to business models.

To watch out for the coming months…

Streaming Media Connect 2021will take place between February 16 and 19. Four days filled with practical advice, inspiring thought leadership, and in-depth training. I will participate in a panel that will discuss the ways OTT platforms, sports and esports leagues, and social media-based sports content creators can leverage new technologies and strategies to deliver the complete fan experience.

We are consultants sharing the passion for the technology for a media consumer of the future.